July 18, 2013

Japanese supermarket chain Ito -Yokado plans to double farms that grow Seven Farm brand produce

Picture: Traditional summer dish - Hiyashi Chuuka

"Ito-Yokado Co. will increase the farms that grow its Seven Farm brand of fresh produce, doubling total farmland to 200 hectares by fiscal 2015...Shoppers concerned about the safety of their food can buy Seven Farm produce in Ito-Yokado stores with the confidence that the vegetables are grown to certain standards, including minimal use of pesticide."

Source: Ito-Yokado Expanding Farming Ops To Grow Store-Brand Veggies
The Nikkei
July 18 2013

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