News & Video: Japanese retailers use innovative methods to attract Japanese customers to their stores in the summer heat

Video:Japanese Customer Food #73 Square Watermelon

Source: JapaneseCustomer.com

You Tube Channel

http://www.youtube.com/watch?v=sd_b3CJRMWs

"Shinjuku’s Takashimaya, for instance, has an unusual policy. The first 40 patrons who visit the food fair in the store’s basement between 2 and 5 p.m. on days where the temperature hits 35 degrees get free watermelon or a free extra scoop of gelato if they buy a single scoop."

Source: Hot biz: stocks that climb with the temperature

August 20th, 2013 
by Philip Brasor & Masako Tsubuku

Japan Times

Yen for Living

http://blog.japantimes.co.jp/yen-for-living/hot-biz-stocks-that-climb-with-the-temperature/