August 27, 2013

News & Video: Japanese retailers use innovative methods to attract Japanese customers to their stores in the summer heat

You Tube Channel

"Shinjuku’s Takashimaya, for instance, has an unusual policy. The first 40 patrons who visit the food fair in the store’s basement between 2 and 5 p.m. on days where the temperature hits 35 degrees get free watermelon or a free extra scoop of gelato if they buy a single scoop."

Source: Hot biz: stocks that climb with the temperature
August 20th, 2013 
by Philip Brasor & Masako Tsubuku
Japan Times
Yen for Living

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