September 01, 2013

The global marketing power of "Japanese school girls" in fashion, trends and style

Picture: Japanese school girls

"In Japan... schoolgirls are seen as style mavens. A symbol of youthful freedom, they are a widely exalted as fashion and pop-cultural icons, featuring in manga such as “InuYasha,” anime like “Sailor Moon” and Hollywood movies such as “Kill Bill.”...They also have tremendous power as consumers. Thanks largely to their parents, they often wield a decent disposable income, and they have an uncanny ability to instigate new trends."

Source:Where Japanese Schoolgirls Rule
August 30 2013
WSJ Japan Real Time

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