Japanese spend 30 percent of their income on food USA only 10 percent

"American households spend around 10 per cent of their income on food, Japanese consumers spend more than 30 per cent. The higher cash outlay is driven by a quest for quality and knowing as much as possible about the source of their food"


Source: Specialty pork finds Japanese audience, Market to Market, July 8, 2016, Iowa Public Television, iptv.org, 
http://site.iptv.org/mtom/story/16214/specialty-pork-finds-japanese-audience



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