Marketing to Japanese Customers
# tip from Unilever
“The noise a cap makes when you open and close a tube is important. For Europeans or Americans, a clicking cap means it is tight-fitting and therefore closes well. Here (in Japan), clicking caps are perceived as badly fitting and defective. The cap must open smoothly and quietly”
Ray Bremner, Unilever Japan CEO
Source:
The future is Clear for Unilever Japan
By Brandi Goode for BCCJ ACUMEN
EXECUTIVE IMPACT
JapanToday.com
MAR. 24, 2014
http://www.japantoday.com/category/executive-impact/view/the-future-is-clear-for-unilever-japan
japan, japanese, customer, consumer, product, marketing, unilever, ray bremmer, unilever, behaviour, insights, www.japanesecustomer.com, @jcustomers, #tips, #marketing #japan
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