June 20, 2020

Japanese Customer: Japanese customer like complexity, style, fit and finish more than Us consumers?

"We've even heard Japanese consumers say
 "I want it to be difficult to use" meaning these users want to show 
how smart they are by having
 invested the time/energy to learn widget X - kind of a Unix Wizard mentality. 
We also know that style/fit and finish are important, but probably more so to the Japanese than to the US market."

Source: Sorting it all out

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