Japanese Customer: Mobile phone marketing gets interesting with Smelltones - hand straps that release perfume when triggered by call

“Smelltones – Cell phone straps that release perfume when triggered by the signal of an incoming call, email or text message” Aimed at Millenials particularly – Teens and Post – High School.




Source: Japans Keitai KunKun offers smelltones for cellphones
Iconoculture – Consumer research Service: Trend Observation: Millenials
http://www.iconoculture.com, accessed 13/09/2006