🌸Japanese Customer : Reviews


June 20, 2020


Book: Japanese Student Success - High School to MBA - Australia
Published: Japanese Customer
Pages: 120
Genre: International Education researchWeb: www.japanesecustomer.com


This research presents findings of a qualitative study conducted in Australia in 2004. Over the last five years Japanese student enrolments in Australia have increased by 48%. The purpose of the research was to discover the success of Japanese international fee paying students in each education sector, from High school through to MBA. Seven sectors were researched including high school, TAFE, Private TAFE, English language school, Foundation course, Undergraduate University and Post Graduate University (MBA). What makes this study different is that it studies cross-cultural adaptation by focusing on student success rather than student difficulties. Background research was conducted to ascertain the current environment for Japanese students and included interviews with a range of industry practitioners in Australia and Japan. To discover student success, in-depth individual interviews were used to draw on student’s prior education experiences in Japan, their experiences in Australia and their post study reflections. Individual student profiles were analyzed using two factors, positive experiences encountered and new skills gained. The findings reveal that Australian education institutions have increased the skills sets of Japanese students in each sector and by doing so have helped students to achieve individual success. The most important finding of the research were three factors that affected student success, 1.Recognition of Japanese culture, 2. Doing courses that provided real skills and 3. Ability to adjust to Australian culture. The findings present a systematic way of managing student experiences and success. A number of key recommendations are made outlining how the findings can be used to further develop this important international student market.

Reviewed by Nena Johnston

Nena Johnston teaches ESL to migrants at Central TAFE, Perth WA.

"Student success how do we measure it? Is it by learning outcomes or exam results? For his research report, Japanese Student Success: High School to MBA, Australia’, ....tracked seven Japanese students to evaluate their educational experience in Victoria, and how this experience helped them to succeed in life beyond the classroom. One student from each of the following areas was tracked: a Victorian High school, TAFE, private VET, an English language school, Foundation Course, and undergraduate and postgraduate studies at university.

..lives and works in Japan and has had considerable experience with Japanese culture and students. From his observations, the Japanese consider Australian education to be lower academically than their own, but more relaxed, fostering independence, creativity and individual thinking.

Underpinning and affecting the students’ success in Victorian institutions are recognition of Japanese culture, ability to adjust to Australian culture, the amount of academic and personal support received, ability to make friends and the quality of accommodation.

Success could be estimated by the positive experiences encountered, new skills gained and the fulfillment of personal goals.

This was a clearly-constructed report with interesting case studies, and the kind of positive results we all like to hear. Although the research focused on Japanese students in the Victorian educational landscape, many of the findings could apply to other cultural groups studying in other states. concludes that tracking students and documenting their success should be used as a powerful marketing tool to promote services and raise the profile of study in Victoria in the international market."

Published by Australian TAFE Teacher Magazine, Spring 2006

Reviewed by Alison Broinowski

Author of The Yellow Lady: Australian Impressions of Asia 1992, About Face: Asian Accounts of Australia 2003 , PhD, visiting fellow at Australian National University and the University of New South Wales . Alison was Director, of the Australia-Japan Foundation, Department of Foreign Affairs and Trade, Australian Government .1987 -1988.


"In the dark ages, but in living memory, overseas students were welcomed to Australia with a dutiful drinks party or a barbecue and then sent off to International House, a host family in the suburbs, or a rented room with a landlady from hell, and expected to get on with it.

Things have improved a lot, but surveys of overseas student experiences still tend to concentrate on the negative. Australia attracts nearly 10 times as many foreign students as Japan does, and the overseas education industry is worth $A 7.5 billion, so we must be getting something right. On the other hand the retention rate – students who complete their courses – is only just over half.

Japanese student numbers are growing. They consider Australia a less challenging place to study than the United States, mainly because of the attractions of lifestyle. But Victoria, in spite of its reputation for intellectual and cultural leadership, comes third after New South Wales and Queensland in attracting Japanese students.

To find out why, and what can be done about it, .. has chosen an unconventional approach, concentrating not on problems encountered by students, but on what makes Japanese students at various levels, in a range of Victorian institutions, successful .

His recommendations for preparing Japanese students better for their ‘life-changing’ experience in Australia, and his clear-eyed identification of the factors that deliver success, will be of wide interest to students, parents, and educators in Victoria, as well as in other Australian states, and in Japan".

Concise, readable, and clearly set out."'

Reviewed by Rawdon Dalyrymple, AO

AO, Rawdon Dalrymple is now a visiting Professor in the Department of Government at the University of Sydney where he teaches courses in International Relations. He is also Chairman of the ASEAN Focus Group Pty Ltd. He has published articles in journals in Australia and the United States and writes a monthly column in a leading Japanese newspaper. He was the Australian Ambassador to Japan 1989-1993

"There is paucity of research that examines the positive experiences of international students...Research that throws light on how students benefit from their experience, and then subsequently apply that experience, is therefore very welcome...Your work is useful in helping to fill a substantial gap in our understanding..It is also useful to learn more about the factors that motivate individual Japanese students to study in Australia"

Reviewed by Yuki Yamamoto.

CEO, East West Clinic, Victoria, Australia.


has undertaken a very detailed investigation of the Japanese student market and has revealed the essence of what it is like to be a Japanese international student. His insights will radically change how schools recruit, manage and interact with Japanese students because he shows the Japanese value system.”

Book: Japanese Student Behaviour- Australia
Published: Japanese Customer
Pages: 120
Genre: International Education researchWeb: www.japanesecustomer.com


This research presents findings of a qualitative study conducted in Melbourne, Australia in 2004. Over the last five years Japanese student enrolments in Australia have grown by 48%. The purpose of the research was to discover more about the buyer behaviour of the different student markets. The objective of the research was to compile consumer profiles for each market segment that would increase the ability to communicate with the market. In-depth, one on one interviews were conducted with one hundred and one students in Japanese. The research provided 1. New insights into information sources used, 2. School selection criteria used, 3. The importance of education agents and 4. Highlighted the need for full time representation in Japan. The most important finding was how cultural values impacted on the education purchase decision. The results have direct application into the marketing plans of any business wishing to attract, manage and retain Japanese students as customers.

Reviewed by Yoshi Saito
Accountant, Melbourne, Australia


“International study is difficult especially for Japanese due to the language and cultural difficulties. I remember how shy and embarassed I felt as a student and the difficulties I faced, reading this report reminded me of the challenges. Japanese want to learn. I believe this research will help schools to better understand Japanese students"