Photo: Japanese ipod shuffle #japanesecustomer
🎼 Japanese customer music preferences 2020
* Japan is the 2nd largest music market in the world after the USA in terms of sales. (US$3 billion annually)
* Japanese spend more money on music per person than anyone else in the world.
* Digital music sales in Japan continue to increase while CD sales continue to decline year by year.
* In 2020, downloads decreased by 20% but streams increased by 27% showing the rise in popularity of digital music streaming services in Japan.
* Streams now make up more than 75% of all digital music sales in Japan.
* The popular digital music streaming services in Japan are Spotify, Apple Music, Amazon Music, AWA, Line Music, and kkbox
* In 2020, about 30% of all catalogued audio recordings (i.e. CD's) in Japan were international.
Source: Japan Music Marketing
* 47% of Japanese customers have the highest intent of purchasing physical copies of music
Source: Compare Camp
🌸 Check out the top 100 hottest songs this week in Japan https://www.billboard.com/charts/japan-hot-100/
#japanesecustomer #music #statistics #news #insights #japan #japaneseculture
#日本のお客様 #digital #streaming #musicindustry #sales #marketing
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