Want more understanding of Japanese customers?
Here is an informative journal article
JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW
Author: Johny K. Johansson,
(Professor, Graduate School of Business Administration,
University of Washington, Seattle, Washington)
Publisher: MCB UP Ltd
Abstract: Through a synthesis of research results on Japanese consumer behaviour, this paper offers conclusions about the Japanese marketplace. Insights provided on Japanese consumers may prove useful to marketers contemplating entry into Japan.
Buy the journal article here
Source:International Marketing Review
Emerald Group Publishing Limited