🌸Japanese Customer : research

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Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

June 11, 2022

Diet: 🌸 Japanese customers longevity insights

   Diet: 

🌸 Japanese customers and longevity.
Photo. JapaneseCustomer.2022.


All Rights Reserved




🌸Learn more here


over 30 years of dietary evidence of the Japanese diet, 

recipes and health statistics that will blow your mind !!!!!



The World Economic Forum investigates the longevity of Okinawans here



#ageing #japan #longevity #health #japanesecustomer #diet #insights #research #book #guide

June 10, 2022

Innovation: 🌸 Japanese customers rank No 2 for Innovation and No 5 for Talent in Innovation Geographies 2022 survey

Japanese mobile phone technology #japanesecustomer

Photo: Japanese mobile phone technology



Innovation: 🌸 Japanese customers rank No 2 for Innovation and No 5 for Talent in Innovation Geographies 2022 survey



'' Japan


Innovation

2. Tokyo

22. Osaka


Talent Concentration

5. Tokyo"



Source: Which are the world’s most innovative cities in 2022?
World Economic Forum



🌸 You might enjoy this article,

 "Top Japanese Startups To Watch in 2022"

https://startupstash.com/japanese-startups/

#cities #innovation #research #survey #japanesecustomer #talent #startup

June 09, 2022

Statistics: 🌸 Japanese customers density per (km2) in 2022 is 344.49

Japanese customers shopping at Shibuya, Tokyo #japanesecustomer
Photo: Japanese customers shopping at Shibuya, Tokyo




Statistics: 🌸 Japanese customers density per (km2) in 2022 is 344.49



Japan 344 people per square kilometre

Australia 3.33 people per square kilometre

USA 36 people per square kilometre

UK 282 people per square kilometre



Source: Worldpopulationreview.com

https://worldpopulationreview.com/countries/japan-population



#statistics #density #japan #japanesecustomers #research #population #marketing #insights

May 11, 2022

Five things to consider when recruiting 🌸 Japanese Students

 
japanese students at assembly #japanesecustomer

Photo: Japanese students at assembly 





According to research published recently by IDP Education Australia
Asia will dominate the global demand for international higher education by 2025; Asia will represent some 70% of total global demand”.
Japan stands out as one of the most mature and stable economies in the region. From a recruiter’s point of view though Japan has always been considered a difficult recruitment market due to the high costs of visiting the market, doing business, and lack of access to market information. These factors are slowly changing and Japan is becoming more accessible and user-friendly as compared to many other student markets.
Recent signs of growth have been seen and reflect that the economy may be finally recovering from 15 years of stagnant economic growth. The rise of indicators such as the Nikkei 225 index has helped push this feeling throughout the marketplace and consumer sentiment has followed with small rises in the Consumer Price Index and inner-city real estate prices.
Japanese students enjoy studying abroad and each year thousands of them venture to an array of different countries to gain new skills. Based on recent research undertaken by MEXT (Ministry of Education, Culture, Sports, Science, and Technology), the top five study destinations for Japanese students in 2005 were the USA, China, Europe, the United Kingdom, and Australia.
An important question to consider from an institutional viewpoint is why do Japanese students study abroad when there are currently over 500 government accredited Universities throughout the whole of Japan that offer a range of specialized courses in both Japanese and English formats.
Keiko Tanikawa, Managing Director of ISCS, believes that
Japanese students are picking courses that are a complete package, for example, they select a course that is easy to enter, provides international recognition (so the qualification can be recognized in Japan and worldwide if they decide to stay in-country), and has work placement. So it’s easier to get a job”. 
This view is echoed by Makoto Sanada, Student Adviser at MTSC, a Japanese education agency, 
Japanese students want a qualification, something that shows that they are licensed in the subject.
Following recent high levels of unemployment amongst university graduates, many students are looking to further develop their overall skills including English, and specialized programs including MBA courses. Japanese companies have been cutting workers, so we have begun to see the demise of the corporate samurai.
"Young people are in no doubt about the direction employment is taking. They get the connection between useable skills and job security" according to Dr. Greg Story of Austrade.
The changing marketplace provides insights that can be helpful for education institutions and recruiters, these include the increase in “Freeters” and “NEETs”, changes in the types of courses being studied, and employer needs for job-ready employees, and the changing role of English.
The term “Freeter” is a Japanese word that has been made by combining two words, the first word, "free" from English, and the second word “Arbeiter” a German word relating to work. 
The meaning is aimed at young people primarily between the ages of 15 and 34 years of age who have graduated from education but who engage in part-time work. 
The term is used to describe both young men and women and seems to have a rather negative connotation with older members of society who are relying on the young to pay for the national pension system. 
Figures released by MEXT show that the number of “Freeter’s” in Japan has more than quadrupled in the past 20 years” from 1982 to 2003.
The Japan Institute of Labor classifies “Freeter’s” into three distinctive and separate groups these include the moratorium type that wants to wait before starting a career. 
This type can be linked to Western University students who take a year off after completing their studies and may travel before starting their careers.
The dream pursuing type. “Freeter's” who fall under this category may attempt to work in glamour fields such as show business and the no alternative type, may remain in part-time employment as they have no other choice of jobs that match their skills or experiences. 
Recruiters could repackage an existing course or develop a brand new course that allows “Freeter's” a chance to upskill or to further develop skills learned in part-time work.
Young people not in education and training or “NEETS” represent a sizeable market in the Japanese education market. According to the government, there are about 850,000 “NEETs” in Japan. 
NEETS” have been so described as they are seen to live off allowances provided by their parents and are undecided about career and their role in society. 
It is felt that they lose motivation and self-confidence by not actively participating in society. According to Saori Kan of the Daily Yomiuri in the article, 
"Society needs to get serious about NEETS"
 she outlines that at present, 
About 520,000 people under the age of 35 were considered NEET's as of the end of 2003”. 
Free weekly employment magazines are now important mediums for a large number of young people in Japan.
Education institutions have an opportunity to develop courses and training to meet the needs of these young Japanese and to help them make a start or a restart toward their life’s journey.
Over the past thirty years, the courses selected by female university students have changed dramatically as seen in MEXT research. 
For example: in 1970 the number of females taking Social Science courses at University was 11.9% whereas in 2004 the number had risen to almost 30%. Changes have also been noted in Agriculture based courses which have increased by 1.6% and Engineering up 4% over the same period.
These changes provide insights for institutions to develop individual marketing plans based on gender whereby individual courses are targeted specifically to the need of the student. 
The message developed to attract a male Japanese student to enroll in an Engineering course would be different and unique compared to that developed for a female student.
Recruitment fairs in Japan are the battleground for recently graduated Japanese students who have returned home from studying abroad. 
Seas of grey-suited men and women shuffle through the required paperwork to register and enter these fairs.
Allowing them the chance to attend information sessions, meet companies face to face, collect brochures and make an impact with company recruiters in individual appointed interviews. 
Competition is fierce. Individuals get to events up to two hours earlier than the official starting time, in the hope that by lining up they will have the first opportunity to meet with employers of their choice. 
Seats found at the front of company booths are prized as candidates can have better eye contact and possibly increase their chances of getting noticed. 
Company booths have seating for up to twenty people and presenters click through PowerPoint presentations on the hour for the length of the fair.
Japanese employers are looking for graduates with more skills and experience to help them navigate the ever-changing marketplace that includes both domestic and international markets. 
Experience gained in a foreign market is also looked upon favourably. 
Small employers who haven’t the budgets to undertake extensive staff training is keen to hire those with experience. 
Recruiters have the chance to develop work experience as part of the course offering.
English is a skill that is still much prized in Japan and will continue to be so into the future. TOEIC a guide to English proficiency is an important measuring device but fluency is becoming a key skill. The ability to participate using English is now seen as a desirable attribute. 
In the past one member of staff was assigned as the English speaker but now employers require a higher usage of English by all of their employees. Institutions that can develop a student’s English fluency have the chance to meet a need.
As demand from Asian countries continues to dominate international recruitment, Japan can be seen as a stable and mature market with unique opportunities for education Institutions to explore.
This article was published in “Education Marketing Journal”, Higher Education Information Services Trust, (HEIST), The United Kingdom in March 2006.

Copyright. JapaneseCustomer.com. 2006. All Rights Reserved.

#highereducation #internationalstudents #recruitment #japanese #insights #japanesecustomer #students

June 20, 2020

Japanese Customer: Documentary - Gaman - A Japanese student's journey - studying in Australia - Details




Gaman - A Japanese student's journey in Australia




Subject: International Education, Japanese student experiences, Cross cultural marketing


Produced by: JapaneseCustomer.com





Length: 52 minutes Medium: Silent


Includes: 26 page cultural work book detailing the cultural components of the documentary





NEW DOCUMENTARY - REVEALS THE INTERNATIONAL STUDENT EXPERIENCE IN AUSTRALIA

Title: Gaman - A Student's Journey

“Gaman” is a Japanese word that means endure. 我慢

JapaneseCustomer.com documents the life of Yuriko a Japanese woman who left Japan in search of a dream.

Recorded over four years in Australia and Japan, it provides a holistic cultural profile of the student experience of a Japanese international student in Australia.

It details three critical stages:
1. Life in Japan, 2. Study in Australia and 3. Return to Japan.

Life in Japan traces her life and influences in Japan. Family, education background, English study and work experiences. Provides insights into the reasoning for leaving for Australia on a Working Holiday visa and how she prepared for the trip.

Study in Australia reveals her first impressions, accommodation, cultural adjustment (food, language and friends), part time work, work experience and study. Learn as Yuriko undertakes study in Australia.

Return to Japan details what she does on return to Japan. Her choice of jobs and how she researched them. Results of job interviews and job applications. Did her English improve? Her reflections?, What new skills did she gain? And a summary of her total experience.

"Gaman details a Japanese student's perspective of the Australian international education experience and provides insights on how Universities can attract, manage and retain the most profitable Asian student "




Reviews


"an insightful look into Japanese culture and Japanese students in Australia”

“a new perspective on culture and its importance in international education”

“a unique holistic profile of a student’s complete study experience”

“Gaman provides for the first time a base for culture based marketing”




Japanese Customer: Documentary - Gaman - A Japanese student's journey - studying in Australia - Details




Gaman - A Japanese student's journey in Australia



Subject: International Education, Japanese student experiences, Cross cultural marketing


Produced by: JapaneseCustomer.com




Release Date: October 10th, 2007


ISBN: 0-9580582-5-3


Length: 52 minutes Medium: Silent


Includes: 26 page cultural work book detailing the cultural components of the documentary







NEW DOCUMENTARY - REVEALS THE INTERNATIONAL STUDENT EXPERIENCE IN AUSTRALIA

Title: Gaman - A Student's Journey

“Gaman” is a Japanese word that means endure. 我慢

JapaneseCustomer.com documents the life of Yuriko a Japanese woman who left Japan in search of a dream.

Recorded over four years in Australia and Japan, it provides a holistic cultural profile of the student experience of a Japanese international student in Australia.

It details three critical stages:
1. Life in Japan, 2. Study in Australia and 3. Return to Japan.

Life in Japan traces her life and influences in Japan. Family, education background, English study and work experiences. Provides insights into the reasoning for leaving for Australia on a Working Holiday visa and how she prepared for the trip.

Study in Australia reveals her first impressions, accommodation, cultural adjustment (food, language and friends), part time work, work experience and study. Learn as Yuriko undertakes study in Australia.

Return to Japan details what she does on return to Japan. Her choice of jobs and how she researched them. Results of job interviews and job applications. Did her English improve? Her reflections?, What new skills did she gain? And a summary of her total experience.

"Gaman details a Japanese student's perspective of the Australian international education experience and provides insights on how Universities can attract, manage and retain the most profitable Asian student "

JapaneseCustomer.com.


Reviews


"an insightful look into Japanese culture and Japanese students in Australia”

“a new perspective on culture and its importance in international education”

“a unique holistic profile of a student’s complete study experience”

“Gaman provides for the first time a base for culture based marketing”



Watch the preview







Japanese Customer: Gaman - A Student's Journey - Details




Documentary - Gaman - A Student's Journey
A Japanese students four year journey

Detailing life in Japan before study, study in Australia and return to Japan after study

Topic: International Education

Key Words: Study in Australia, Japanese student, gaman, a student's journey, international student, Australian education, study abroad Australia, international qualifications, study abroad, documentary, Working Holiday Australia, Japanese culture, marketing to Japanese, international student experiences, international education management, international education marketing, Higher education Australia, Japanese customer, Japanese consumer, Japanese buyer behaviour, Japanese lifestyle, Japanese food, anthropology, JapaneseCustomer.com, cross cultural marketing, international marketing, international management, life in Japan, return to Japan, Japanese employers, Australian qualifications, international careers, international student manager, Director International office, Pro-Vice Chancellor International, international careers counsellors, international student support, ESL, English language education, teaching English to Japanese students, international staff training, international alumni, international student support, international student recruitment, Vocational education Australia.

Audience: International Education policy makers, International Education managers, International Education marketers, careers counsellors, alumni managers, course co-ordinators, ESL teachers, curriculum developers, International student recruitment staff, Study Abroad Co-ordinators, administration staff at Universities, Technical colleges (Government and Private), English Language Schools, High School, Primary School and Kindergarten. Potential students from Japan and anyone with an interest in International education


Documentary details


Produced by: JapaneseCustomer.com

Length: 52 minutes Format: Silent

The documentary covers three distinct stages

1. Life in Japan
2. Study in Australia
3. Return to Japan

Filmed: In Australia and Japan

ISBN: 0-9580582-5-3



Format: E-book with video links


Contents:

1. Documentary Gaman 1. Life in Japan, 2. Study in Australia, 3. Return to Japan

2. Comprehensive summary of each section detailing Japanese culture, tradition, religion, food, education, work practices, job search and buyer behaviour - 26 page booklet

3. Instruction guide






Japanese Customer: New International education documentary launched in Tokyo

JapaneseCustomer.com is proud to present a new documentary.

Launched today in Tokyo, the documentary details the four year study experience of a Japanese student in Australia. Titled, Gaman - A Student's journey.The documentary is the first holistic profile of an international students study experience showing their life before study in their home country, their life during study in Australia and their life after study when they return home to Japan.






Gaman - A Japanese Student's Four Year Journey in Australia

JapaneseCustomer.com,


Copyright, All Rights Reserved




Q: Why did you make the documentary?

A: I made this documentary for three reasons 1. To discover the students side of the international education experience. We get a lot of hype about student numbers, how big the industry is, how international education is growing from the media. So I wanted to find out for myself. 2. Having been involved in international education for over twenty years I wanted to discover what happens when a student takes their new qualification home, how do they use it, how is it accepted. I wanted to see the whole process of international education from start to finish. For example: what do students do before study in their home country, how they prepare. What makes them want to study in a foreign country. What do they leave behind. How do they adjust to a new culture? What do they do when they get home? How does study impact their life, career, etc. and thirdly to highlight that international education is now a global industry with many competitors. Those who manage it well will win share. It is not just an extension of local education but a whole new profession that involves a wide range of professional skills and expertise.

Q: What made you focus on a Japanese student?
A: I focused on a Japanese student for a number of reasons. In the 90's I undertook study abroad in Japan as an international student and I wanted to see what it was like from the Japanese student perspective. Secondly, having worked with international students in the United States, England, New Zealand, Australia and Japan over the past twenty years, Japanese students were so unique. When I say unique, I mean they have distinct learning needs compared to other cultures, for example: they have a different learning style, look at skills first and the piece of paper second. From a teachers perspective they bring a new point of view to a class, mix well with other cultures and are hard workers which is refreshing.

Q: What do you think draws Japanese students to Australian education institutions?
A: The environment, Australia is a relatively safe destination, the quality of our education and is an English speaking country close to Japan.

Q: How will this documentary contribute to international education?
A: It can contribute to our understanding of all the steps a student undertakes during international study, show the complexities of culture (before, during and after study) and increase our understanding and management of the Japanese student experience.

Q: What was the most interesting thing you learned making this documentary?
A: The most interesting thing I learned was that Japanese people rarely have their name incorrectly spelt in Japan because people take great care to get it 100% correct. Yet in Australia a student can get a whole range of variations and interpretations and that just drives them to distraction.

Q: Who is the documentary aimed at?
A: The documentary is primarily aimed at key decision makers in international education namely, government, education institutions and private companies who are the key stakeholders in the industry. A secondary market is the support staff who manage the day to day life of an international student, for example: student recruiters, career staff, ESL teachers, homestay providers, teaching unions, human resource departments who train staff who work with international students and front line admission staff.

Q:What would you like the documentary to achieve?
A: To increase awareness about the international student experience from the students perspective. Warts and all! To develop the management of international education and show Australia's skills to the world.

Q: How do Japanese employers perceive Australian qualifications?
A: That's a good question. You will have to watch the movie to answer that one. Personally, I think they react favourably to Australian qualifications.

Q: What has the reaction been from Japanese students?
A: We have had really positive feedback more than we expected. Many students were surprised why we took the time to understand them. A lot of people who have seen the film cried during the film or at the end. I take that as the film really connected with them and brought back their own experiences.

Q: Australian international education is now a 10 billion dollar industry are education institutions set up for this growth and competition?
A: Yes, I think Australia has a great opportunity to take the lead in international education and Australian education provides such a wide array of skills that would be of great benefit to international students from around the world particularly those in Asia.

Q: What is your next project?
A: We have a project that delves a little deeper into Japanese culture








Japanese Customer: Documentary - Gaman - A Japanese student's journey - studying in Australia - Author




Gaman - A Japanese student's journey studying in Australia







Japanese Customer: Documentary - Gaman - A Japanese student's journey - studying in Australia - Study in Australia - Food





Gaman- A Japanese student's journey studying in Australia





Study in Australia - Food

What types of foods do Japanese students buy, eat and prepare when they study in Australia?




Japanese Customer: Documentary - Gaman - A Japanese student's journey - studying in Australia - Life in Japan - Growing up



Gaman - A Japanese student's journey studying in Australia




Life in Japan: Growing up


Japanese celebrate major life events at shrines. The majority of Japanese share both Shinto and Buddhist traditions as part of daily life.






Japanese Customer: Study pathways of Japanese international students in Australia - summary of AEI Research paper 2007/1


The study pathways of Japanese students to Australian education institutions is an important way to understand their buyer behaviour and learn more about this large and influential student market.

The following article is a summary of the AEI International research paper"Study pathways of international students in Australia" 2007/1 focusing specifically on the results as they apply to the Japanese student market.

The research focused on two cohorts of international students One cohort of students who commenced study in the year and were tracked from 1 January 2002 to 31 December 2005 and a second cohort who commenced study in 2004 and were tracked from 1 January 2004 to 31 December 2006.

The results from Table 5 show single sector students 2002 commencements and reveal that Japanese students at the time made up 7.6% of all nationalities, represented a total of 5,159 students and were found to be studying across a range of education sectors including Higher Education 10%, VET 14.4%, ELICOS 59.5%, Schools 9.2% and Other 6.9%. Japanese students represented the second-lowest number of students in the top ten nationalities in Higher education, they represented the highest number of students in VET across all top 10 nationalities, was the third most important student market for ELICOS, were the fifth most important market for Schools and the fourth most important market in the "Other" category (for example non-award and or study abroad programs).

The same table also shows the results of the 2004 commencements and reveals that total student numbers dropped from 5159 in 2002 to 5001 in 2004. The total proportion of students dropped from 7.6% in 2002 to 7.5% in 2004. The proportion of Japanese in Higher Education fell 5%, from 10% in 2002 to 5% in 2004. The proportion of students in VET reduced from 14.4% to 13.2%, The proportion of students in ELICOS increased from 2002 to 2004 from 59.5% to 65% the proportion of those studying in the Schools sector decreased from 9.2% in 2002 to 8.7% in 2004. The proportion of students undertaking study in the "Other" sector increased from 6.9% in 2002 to 8.0% in 2004.


At a quick glance, it seems that in 2002 and 2004 ELICOS and VET were the most preferred sectors by Japanese students. This may be due to the fact that ELICOS gives Japanese students confidence and that leads to further study. Many VET colleges have an ELICOS program and it is easy for the student to continue at the same institution.

In terms of multiple sector students, table 6 revealed the top ten nationalities and most common pathways for the top ten nationalities. In 2002 commencements, Japanese students ranked fifth, 46% of Japanese students chose an ELICOS -VET pathway, 14.4% chose and ELICOS - Higher Education pathway and 14.3% followed an ELICOS - Schools pathway. In the 2004 commencements, the figures are surprisingly similar. Japanese students kept their rank of fifth in the top 10 nationalities by commencements, ELICOS -VET pathway represented 42.9%, ELICOS-Higher Education represented 14.4% (unchanged) and ELICOS Schools up by three percent to 9.9%.

The low number of Japanese students moving from ELICOS to Higher Education may be due to difficulties of entry to University programs. Possible reasons may include non-recognition of prior tertiary study in Japan and difficulty meeting IELTS requirements for the English language.




June 19, 2020

Japanese Customer: "Baby boomers and the new Asian international student"

Photo: A Japanese student writing






“Baby Boomers &The New Asian International Student”



Presented at the Australian International Education Conference,
hosted by
IDP Education Pty Ltd, Perth, Australia.

Abstract

Baby Boomers the largest and wealthiest sector of many western countries begin retiring this year. As they retire their jobs will disappear opening the way for a new breed of manager and therefore a new type of student. A student who requires a different skill set, language set and mind set. The paper focuses on Japan, a market leader in Asia and key influencer of other Asian countries. Based on the research “Recruiting Japanese Students” drawn from the groundbreaking studies of “Japanese Student Success – High School to MBA – Australia”. Buyer Behaviour Japanese Students – Australia and New Zealand and the forthcoming documentary “Gaman – a year in the life” which details the journey of a Japanese student before study , during study and her return to Japan with her new skills. We detail the changing structure of the Japanese market place and defines the new emerging student. The implications of the paper have relevance for course design, staff training, recruiting, marketing, positioning, integration and retention of Asian students.







Japanese Customer: What are the preferences of Japanese students in Australia when they buy education on a Student visa?


Buyer Behaviour - Japanese Students - Australia

Market research by JapaneseCustomer.com

* Helping you to attract,manage and retain Japanese Customers.



The preferences of Japanese students in Australia purchasing education with a student visa include


* Few students in class

* Good student services

* New facilities at school

* Low price of tuition fee



To learn more about how Japanese students buy education in Australia

purchase the research:


Buyer Behaviour - Japanese Students - Australia


Market research by JapaneseCustomer.com


Buyer Behaviour - Japanese Students - Australia



















Japanese Customer: Book: Japanese Student Success - High School to MBA - Australia - Overview



Japanese Student Success - High School to MBA - Australia


What you will gain

● What drives students to study in Australia?

● How students succeed and how they measure success.

● Typical student pathways and key motivations.

● Important cultural clues by education sector

● New insights into student’s buyer behaviour.




Special Features:


● Buyer behaviour broken down by education sector.

● Holistic student profiles for each education sector revealing
experiences before study, during study and after study.

● Insights to the Japanese Education market

Who will benefit:

● Vice Chancellors, Deans, Country - Managers, Recruitment staff,
International office staff, Administrators, Teachers, Support staff, Home
stay providers, Accommodation providers, Private businesses,
For example: Insurance companies, Banking, Real estate, Transport, etc,
supporting international students and any business wishing to attract,
manage and retain Japanese international students as long-term customers.


8 ways you can benefit from this research



1. 118 pages of current market specific, qualitative research with recommendations.



2. Over 33, 000 words and including 18 tables of facts you can use right now in creating your own institutions marketing plan for attracting, managing and retaining Japanese students.



3. Research includes information gained from over 50 interviews conducted in Australia and Japan with a wide range of industry practitioners and experts on the Japanese student market.



4. 56 references to current articles, books and publications by leading industry practitioners on international education.



5. Introducing the “Success Continuum” a model that manages international students success.

It analyses the transitions students undertake and matches them with the required actions institutions need to undertake in order to create positive student experiences that are a vital component in success.


6. Conclusions that focus on what is success, factors that affected success and ways to increase success



7. Recommendations based on research results, interviews and current market place information which is broken down by user, 1. Government 2. Institutions and 3. Private businesses



8. Comprehensive holistic student profiles for each major education sector broken down by Japan background experiences, Australian study experiences and Post study reflections


● High school
● TAFE
● Private VET
● English Language School
● Foundation course
● Undergraduate
● Post Graduate University (MBA)







Japanese Student Success - High School to MBA- Australia






ISBN: 0 9580582-8-8.







Format: PDF



Pages:118





Japanese Customer: Communicative style of child rearing is reflective of ones native culture





"I found that Japanese mothers in the United States,
while influenced by Western culture,
induct their children into a 
communicative style that is reflective of their native culture."





Source:

Book Review by Masahiko Minami,
Dinner Talk: Cultural Patterns of Sociability
and Socialization in Family Discourse.
Blum-Kulka, Shoshana, 1997
Accessed 29/6/2006



September 20, 2016

Japanese consumers like low calorie chocolate

Japanese consumers like low calorie chocolate




Video: Japanese Milk Chocolate Brand


According to research by Kadence Japanese consumers rate taste in chocolate the number one factor at 54%, followed by health 13% an convenience 13%. Calorie content was of importance to Japanese consumers who are worried about the impact of food on their bodies so lower calories the better.


Source: APAC not a ‘universal market’: Asia’s multifaceted taste and texture preferences for chocolate
By Oliver Nieburg & Patrick Young, insight director at Kadence International, 19-Sep-2016
Market research firm Kadence explores the varying chocolate likability factors in nations across Asia.
http://www.confectionerynews.com/Markets/What-are-Asian-consumers-looking-for-in-chocolate-Kadence-research

japan, japanese, customer, consumer, chocolate, market research, kadence international, statistics, food, www.japanesecustomer.com, @jcustomers, #japan, #chocolate, #research

April 12, 2016

Research predicts that many Japanese elderly consumers will have shopping accessibility issues

Japanese customers in Japan copyright  2007
Picture: Japanese customers in Japan 



"Authorities at the agriculture ministry say that, by 2025, nearly 6 million elderly people will have trouble shopping for daily necessities “due to accessibility issues.”"


Source: Small Print: November 19, 2014
Stolen necklaces, bomb threats, cancer cures and more...
By Steve Trautlein
Metropolis