Source: Japanesecustomer.com YouTube Channel
The air was still cool, the moon still in the sky and the sun slow to rise in the CBD. A buzz was in the air as many people on the street knew about the store and stopped to take photos as they walked past. Staff manning a pop-up coffee stall bounced around to keep warm as they set up, many staff lined the street in front of the store getting ready for the official launch at 9.50am for the official tape cutting by the founder Tadashi Yanai, Japan's richest man with an estimated wealth of AUS $18.2billion.
The crowd slowly built up during the early morning and by the time the tape cut came at 9.50am , Lonsdale street was full of customers lining up waiting to enter the store at 10am.
Inside the four storey store, many colourful displays for men, women and children were on display. The store was overstaffed with customer service staff just as in a typical Japanese store, a very good sign for Melbourne shoppers.
Uniqlo is renowned for high quality with low prices and ongoing new products and promotions. Customers are typically spoilt once inside the store. You enter the changing rooms and can get alterations done on the spot if you decide to buy pants in most cases. If a store does not stock an item advertised they will track the item down for you at another store and notify you when it is in stock.
In my experience with Uniqlo in Japan over the past ten years their customer service is world class.
Source: Uniqlo signs for Sydney space
By Mercedes Ruehl
Australian Financial Review
Wed 16th April, 2014, page 37
"You have 20 million population in this marketplace, and we aim for one store per 200,000 people, so 100 stores will be just enough to cover it" Tadashi Yanai "I'm hopeful that 50 more stores could be built in three years, so if that is doable, I'd be very happy" p19
"Uniqlo is also set to launch a new website today specifically for Australian customers who previously were unable to buy Uniqlo's products from the chains international operations" p19
The Australian Newspaper
Wed 16th April, 2014
Video: Mark Hawthorne from the AGE newspaper interviews Tadashi Yanai
Source: The AGE newspaper