September 04, 2015

Japanese companies marketing in China



Picture: Busy morning traffic

Japanese companies are expanding their marketing in China as they look for more growth opportunities. Leading Japanese retailer UniQlo has a presence in China as does convenience store chain Family Mart but a wider array of businesses are looking to take their successful formulas and to gain new customers in China.


A journal article about Japanese marketing in China by S. A. Horn, titled "Product adoption and innovation diffusion: the case of Japanese marketing to China" further details this growing trend and provides a range of examples and insights.

Abstract

"Along with the growing prominence of China in corporate strategy and decision-taking, Japanese firms are increasingly aligning their activities to accommodate the shift towards a customer-led market environment and the advent of a major consumer market on Japan's doorstep. This study shows how Japanese firms adjust their marketing to changes in Chinese consumption patterns and address the impact of geographical and socioeconomic variables on innovation diffusion. By taking a fresh look at the marketing challenges amidst latent consumer ethnocentrism and cosmopolitanism, this study generates fresh insights into the reconfiguration of Japanese marketing and retailing activities in this emergent market."



Source:Journal Asia Pacific Business Review,
Volume 15, Issue 3 July 2009 , pages 389 - 409
Published by Routledge
http://www.informaworld.com/smpp/content~content=a913240051&db=all


Articles:

Marketing to Chinese consumers here

Winning the Chinese Consumer: Opportunities for Japanese Companies by McKinsey




Video: Summary of China - Japan trade relations



Source: CCTV


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All rights reserved



September 03, 2015

Most popular vegetable in Japan?

Japanese vegetables copyright peter hanami 2005


Picture: Japanese vegetables 



"daikon or Japanese radish....The results were based on the survey of 32,000 people across Japan who were older than one, according to a TBS report. Onions ranked second, while cabbage ranked third. Carrots were 5th, tomatoes 7th and bell peppers 14th."



Source: 
Daikon is most eaten vegetable in Japan: survey
SEP. 02, 2015
Japan Today
http://www.japantoday.com/category/national/view/daikon-is-most-eaten-vegetable-in-japan-survey

Japanese Marketing - QR codes




QR codes are an important part of Japanese Marketing that allow Japanese customers to access websites quickly and directly by mobile phone. For example: when you commute by train in Japan, many advertisers on trains include QR codes on their in train ads and a commuter who is standing in the train can easily scan the code on the ad with their mobile phone and be taken directly to the advertisers website without typing in a URL.It is quick, simple and convenient.

Local community magazines in Japan which are delivered to all households in an area each month, provide a range of advertisers for local services and businesses.Each business that advertisers in the magazine which is freely distributed, has a QR code under their advertisement and it is rare not to have a QR code as competition is so fierce.



QR codes are also known as two dimensional barcodes.


Video - demonstration of how to scan and use a QR code using a mobile phone




Source: Gallerie Japan


Articles:

Japanese usage of QR codes survey here




McDonalds in Japan started using QR codes on their hamburger wrappers so that customers could find out about the nutrition information of the hamburger they just bought.
See the full article here




Links:

QR codes & two dimensional bar codes


How to make your own QR code here


At the above site you just add your message in the box and click the button. If you have a website just type your full web address, for example: http://japanesemarketing.blogspot.com into the box and click. You can download the created QR code in a range of formats.

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All Rights Reserved.

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