October 28, 2014

Asian mobile phone users very different to western users



Japanese mobile phone Copyright Peter Hanami 2007


Title: Japanese mobile phone 









"given that South Korea and Japan are both highly developed in terms of information technology and are culturally very different from America, responses from Korean and Japanese consumers could differ greatly from those of Americans"



Source: Mobile media use and its impact on consumer attitudes toward mobile advertising

By Jong Woo Jun & Sangmi Lee

International Journal pf Mobile Marketing

JUne 2007, Volume 2, No 1, page 56 & 57