September 20, 2016

Japanese consumers like low calorie chocolate

Japanese consumers like low calorie chocolate




Video: Japanese Milk Chocolate Brand


According to research by Kadence Japanese consumers rate taste in chocolate the number one factor at 54%, followed by health 13% an convenience 13%. Calorie content was of importance to Japanese consumers who are worried about the impact of food on their bodies so lower calories the better.


Source: APAC not a ‘universal market’: Asia’s multifaceted taste and texture preferences for chocolate
By Oliver Nieburg & Patrick Young, insight director at Kadence International, 19-Sep-2016
Market research firm Kadence explores the varying chocolate likability factors in nations across Asia.
http://www.confectionerynews.com/Markets/What-are-Asian-consumers-looking-for-in-chocolate-Kadence-research

japan, japanese, customer, consumer, chocolate, market research, kadence international, statistics, food, www.japanesecustomer.com, @jcustomers, #japan, #chocolate, #research

September 08, 2016

Japan number 4 in worlds top exporters

" Japan represents 4.24 % ( fourth ) of the  world's top 15  exporters in 2015 as a percentage share of the total source: Bloomberg

Source: China's portion of shrinking trade pie still grows by Kevin Hamlin and Xiaoping Pi, Australian Financial Review Thursday 8th September 2016, page 13.

September 01, 2016

Book Review Monkey Brain Sushi New Tastes in Japanese Fiction

Book Review 

Monkey Brain Sushi - New Tastes in Japanese Fiction



Edited by: Alfred Birnbaum

Publisher: Kodansha International, Tokyo.1991

ISBN: 4-7700-2890-3

Pages: 304













An anthology of eleven modern Japanese writers



© Copyright. JapaneseCustomer.com, 2016. All rights reserved,



Monkey Brain Sushi is an anthology of eleven up and coming Japanese writers and artists. It includes work by Haruki Murakami, Eri Makino, Genichiro Takahashi, Masahiko Shimada, Michio Hisauchi, Amy Yamada, Osamu Hashimoto, Yoshinori Shimizu, Mariko Ohara and Masato Takeno.





Each writer has a different style which makes the book a collection of themes and stories across a wide range of topics.





Favourites included The Yamada Diary, Japanese entrance Exams, Peony Snowflakes of Love, Kneel Down and Lick my Feet and Momotaro in a Capsule but each brings new information to the reader and shouldn’t be missed.





A handy read that puts you at the front seat of modern writers that have been translated into English. Enjoyable, informative and an entertaining read of short stories.












Book Review








book, review, japan, japanese, literature, monkey brain sushi, anthology, modern, fiction, #japan, #japanese, #literature, #review
www.japanesecustomer.com, haruki murakami, amy yamada,alfred birnbaum,