🌸Japanese Customer : Marketing


Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

February 02, 2024

New Starbucks cherry blossom drink launch 6th February

A new Starbucks Cherry blossom-themed drink with launch in Japan on Thursday 6 February for 230 yen (US$1.56).

The drink will be called "Sakura Matcha with Sakura Jelly"

and is supposedly aromatic like the smell of actual cherry blossoms and comes in a chilled cup

It is a great-looking cup!

Image by Starbucks

Source: Sora News 24 
Starbucks Japan unveils first sakura drink for cherry blossom season 2024 by Oona McGee 

#japanesecustomer #sakura #cherryblossom #hanami #starbucks #japan #new #drink #launch

August 01, 2023

Bizu are one of the most popular bands in Japan you have never heard of!

Source: You Tube

" B'z (ビーズ, pronounced Bīzu) is a Japanese rock duo consisting of guitarist, composer and producer Takahiro "Tak" Matsumoto and vocalist and lyricist Koshi Inaba, known for their energetic hard rock tracks and pop rock ballads.

They are one of the best-selling music artists in the world and the best-selling in their native Japan, having released 49 consecutive No. 1 singles, 25 No. 1 albums, and 3 No. 1 EPs on the Oricon music charts, and have sold more than 100 million records worldwide."

One of there top selling singles is 

"Even if Love is Selfish, You're the Only One I Won't Hurt" (Japanese) 


Source: Wikipedia

March 14, 2023

Have you tried the Japanese Baked Chocolate confectionery "CREAP" クリープ ?

Have you tried the Japan-made confectionery "CREAP" or クリープ?

It is very innovative because it transforms the company's CREAP coffee whitener into a yummy confectionery.

The confectionery is made by Morinaga. They have built on their coffee whitener CREAP and used it to make a new confectionery they called BAKE chocolate!

The confectionery looks like a loaf of bread when it comes out of the individual sachet wrapped in freshness foil.

It is crunchy on the outside and very soft on the inside and then just melts in your mouth. A very pleasant texture and mouth experience which is not overly sweet.

They are very moreish, you cannot stop at just one!

The confectionery comes in a 27-item, multi-pack each portion weighs which weighs approximately 83g, and the whole package is 1.9 kg

クリープ ベイクドチョコレート

#confectionery #japanesecustomer #morinaga #sweet #creap #coffeewhitener #innovation #japan

July 13, 2022

Australian exporters get benefits from new trade deal with Japan

Japanese consumer advertising tokyo copyrigt peter hanami 2007
   Picture: Japanese consumer advertising Tokyo

"The Japan-Australia Economic agreement will give many Australian producers and exporters a significant competitive advantage. More than 97 per cent of Australia's exports to Japan will receive preferential access or enter duty-free when JAEPA is fully implemented"

Source: The Robb Report
By Andrew Robb
Federal Member for Goldstein
August 23rd 2014, page 8

June 04, 2022

Case Studies: Harvard Business bestsellers on investigating 🌸 Japanese Customers

Business in Tokyo, Japan #japanesecustomer

Photo: Tokyo Japan skyline

Case Studies: Harvard Business bestsellers on 🌸 Japanese Customers

Japan: Betting on Inflation?

🌸 Meeting with Japanese customers? Here is a guide on what to do


#business #harvardbusiness #casestudy #japan #japanesecustomer

May 23, 2022

Video: Flashback - Tokyo Motor Show 🌸 Japan 2007


Video: Flashback - Tokyo Motor Show 2007, 🌸 Japan

#japanesecustomer #japan #technology #innovation #video #motorcycles #cars #demos #flashback

May 22, 2022

Coffee Innovation: 🌸 Japanese drip coffee in a bottle

japanese drip coffee in a bottle #japanesecustomer
Photo: Japanese drip coffee in a bottle 

Coffee: 🌸 Japanese drip coffee, 

900ml bottled by AGF Blendy

 retails for 205 Yen ($2.48 AUD, $1.77US, Euro 1.56)

It comes in four varieties:

1. Unsweetened

2. Medium sweetened

3. Low sweetened

4. Original which is sweetened

🌸 Check out the amazing coffee choices offered by Blendy in Japan

#coffee #Japan #convenience #innovation #japanesecustomer #image #japanesecustomer #image #choice #blendy

May 18, 2022

New at Starbucks Japan in 2022: 🌸Sakura Strawberry Shiratama Frappuccino from 15/2 to 12/4 🌸

japanese hanami #japanesecustomer

                                         Photo: Japanese hanami 

"It will be sold in a tall size only, priced at 680 yen for eat-in and 668 yen for takeout"

Source: Sora News 24 

It would be perfect with a donut from Mister Donut (which has bottomless coffee)

#japanesecustomer #sakura #new #drinks #starbuckscoffee #japan #menu #creativity #innovation #choice #frappuccino #strawberry

May 13, 2022

Retail: 🌸 Uniqlo Japan sale catalogue 2006


Retail: 🌸 Uniqlo Japan sale catalogue 2006 

🌸 Check the latest flyer (chirashi) in Japan for Uniqlo sale items here https://www.uniqlo.com/jp/ja/contents/chirashi_flyer/flyer/

#retail #uniqlo #sale #catalogue #japaneseculture #japanesecustomer #fashion #chirashi #buy 

May 11, 2022

Five things to consider when recruiting 🌸 Japanese Students

japanese students at assembly #japanesecustomer

Photo: Japanese students at assembly 

According to research published recently by IDP Education Australia
Asia will dominate the global demand for international higher education by 2025; Asia will represent some 70% of total global demand”.
Japan stands out as one of the most mature and stable economies in the region. From a recruiter’s point of view though Japan has always been considered a difficult recruitment market due to the high costs of visiting the market, doing business, and lack of access to market information. These factors are slowly changing and Japan is becoming more accessible and user-friendly as compared to many other student markets.
Recent signs of growth have been seen and reflect that the economy may be finally recovering from 15 years of stagnant economic growth. The rise of indicators such as the Nikkei 225 index has helped push this feeling throughout the marketplace and consumer sentiment has followed with small rises in the Consumer Price Index and inner-city real estate prices.
Japanese students enjoy studying abroad and each year thousands of them venture to an array of different countries to gain new skills. Based on recent research undertaken by MEXT (Ministry of Education, Culture, Sports, Science, and Technology), the top five study destinations for Japanese students in 2005 were the USA, China, Europe, the United Kingdom, and Australia.
An important question to consider from an institutional viewpoint is why do Japanese students study abroad when there are currently over 500 government accredited Universities throughout the whole of Japan that offer a range of specialized courses in both Japanese and English formats.
Keiko Tanikawa, Managing Director of ISCS, believes that
Japanese students are picking courses that are a complete package, for example, they select a course that is easy to enter, provides international recognition (so the qualification can be recognized in Japan and worldwide if they decide to stay in-country), and has work placement. So it’s easier to get a job”. 
This view is echoed by Makoto Sanada, Student Adviser at MTSC, a Japanese education agency, 
Japanese students want a qualification, something that shows that they are licensed in the subject.
Following recent high levels of unemployment amongst university graduates, many students are looking to further develop their overall skills including English, and specialized programs including MBA courses. Japanese companies have been cutting workers, so we have begun to see the demise of the corporate samurai.
"Young people are in no doubt about the direction employment is taking. They get the connection between useable skills and job security" according to Dr. Greg Story of Austrade.
The changing marketplace provides insights that can be helpful for education institutions and recruiters, these include the increase in “Freeters” and “NEETs”, changes in the types of courses being studied, and employer needs for job-ready employees, and the changing role of English.
The term “Freeter” is a Japanese word that has been made by combining two words, the first word, "free" from English, and the second word “Arbeiter” a German word relating to work. 
The meaning is aimed at young people primarily between the ages of 15 and 34 years of age who have graduated from education but who engage in part-time work. 
The term is used to describe both young men and women and seems to have a rather negative connotation with older members of society who are relying on the young to pay for the national pension system. 
Figures released by MEXT show that the number of “Freeter’s” in Japan has more than quadrupled in the past 20 years” from 1982 to 2003.
The Japan Institute of Labor classifies “Freeter’s” into three distinctive and separate groups these include the moratorium type that wants to wait before starting a career. 
This type can be linked to Western University students who take a year off after completing their studies and may travel before starting their careers.
The dream pursuing type. “Freeter's” who fall under this category may attempt to work in glamour fields such as show business and the no alternative type, may remain in part-time employment as they have no other choice of jobs that match their skills or experiences. 
Recruiters could repackage an existing course or develop a brand new course that allows “Freeter's” a chance to upskill or to further develop skills learned in part-time work.
Young people not in education and training or “NEETS” represent a sizeable market in the Japanese education market. According to the government, there are about 850,000 “NEETs” in Japan. 
NEETS” have been so described as they are seen to live off allowances provided by their parents and are undecided about career and their role in society. 
It is felt that they lose motivation and self-confidence by not actively participating in society. According to Saori Kan of the Daily Yomiuri in the article, 
"Society needs to get serious about NEETS"
 she outlines that at present, 
About 520,000 people under the age of 35 were considered NEET's as of the end of 2003”. 
Free weekly employment magazines are now important mediums for a large number of young people in Japan.
Education institutions have an opportunity to develop courses and training to meet the needs of these young Japanese and to help them make a start or a restart toward their life’s journey.
Over the past thirty years, the courses selected by female university students have changed dramatically as seen in MEXT research. 
For example: in 1970 the number of females taking Social Science courses at University was 11.9% whereas in 2004 the number had risen to almost 30%. Changes have also been noted in Agriculture based courses which have increased by 1.6% and Engineering up 4% over the same period.
These changes provide insights for institutions to develop individual marketing plans based on gender whereby individual courses are targeted specifically to the need of the student. 
The message developed to attract a male Japanese student to enroll in an Engineering course would be different and unique compared to that developed for a female student.
Recruitment fairs in Japan are the battleground for recently graduated Japanese students who have returned home from studying abroad. 
Seas of grey-suited men and women shuffle through the required paperwork to register and enter these fairs.
Allowing them the chance to attend information sessions, meet companies face to face, collect brochures and make an impact with company recruiters in individual appointed interviews. 
Competition is fierce. Individuals get to events up to two hours earlier than the official starting time, in the hope that by lining up they will have the first opportunity to meet with employers of their choice. 
Seats found at the front of company booths are prized as candidates can have better eye contact and possibly increase their chances of getting noticed. 
Company booths have seating for up to twenty people and presenters click through PowerPoint presentations on the hour for the length of the fair.
Japanese employers are looking for graduates with more skills and experience to help them navigate the ever-changing marketplace that includes both domestic and international markets. 
Experience gained in a foreign market is also looked upon favourably. 
Small employers who haven’t the budgets to undertake extensive staff training is keen to hire those with experience. 
Recruiters have the chance to develop work experience as part of the course offering.
English is a skill that is still much prized in Japan and will continue to be so into the future. TOEIC a guide to English proficiency is an important measuring device but fluency is becoming a key skill. The ability to participate using English is now seen as a desirable attribute. 
In the past one member of staff was assigned as the English speaker but now employers require a higher usage of English by all of their employees. Institutions that can develop a student’s English fluency have the chance to meet a need.
As demand from Asian countries continues to dominate international recruitment, Japan can be seen as a stable and mature market with unique opportunities for education Institutions to explore.
This article was published in “Education Marketing Journal”, Higher Education Information Services Trust, (HEIST), The United Kingdom in March 2006.

Copyright. JapaneseCustomer.com. 2006. All Rights Reserved.

#highereducation #internationalstudents #recruitment #japanese #insights #japanesecustomer #students

March 23, 2022

Demographics: Japanese 🌸 "silver" market is estimated at $1.1 trillion


bus stop in tokyo, japan #japanesecustomer

#japanesecustomer #marketing #demographics #statistics #news #market #funfact #silvereconomy

March 17, 2022

Entertainment: Hologram Popstar - 🌸 Miku Hatsune (Vocaloid)


                                                     Source: Tech Insider Channel, You Tube

Learn more about 🌸 Miku Hatsune here 

🌸 Figurine

#japanesecustomer #entertainment #hologram #concert #mikuhatsune #technology #innovation #cool #vocaloid

March 11, 2022

New Product Review: 🌸 McDonald’s Japan’s new Godiva hot chocolate

 Available 19/1/22 - Now finished

Prices: 350 yen for a small size and 440 yen for a medium.

See the TV commercial at 1.56 seconds (Japanese)


Source: Sora News 24

#mcdonalds #japan #japanesecustomer #newproduct #review #limitedtime #fastfood #hotchocolate #godiva #drink #video

June 20, 2020

Japanese Customer: Newspaper reading habits in Japan

Newspaper readership is very high in Japan compared to other countries and daily newspapers meet the reading needs of many Japanese Customers. According to Shimbunwiki "Japan still ranks second in the world when looking at consumption by the population at 644 copies per thousand". The highest read papers in Japan include Yomiuri Shimbun
The Asahi Shimbun, Mainichi Shimbun, Nihon Keizai Shimbun, and Sankei Shimbun (in order from highest to lowest sales). Salesman still come door to door and sign up new subscribers or internet savvy customers can order a subscription directly on the internet without talking to anyone. Readers take their newspaper to work and read on the long commutes they have to the office and when finished place a used newspaper on the passenger racks above the seat, allowing anyone to read the latest news, a type of newspaper, reader etiquette. Newspaper owners are getting concerned with the introduction and acceptance of the internet on the classified advertising business and the lower readership of newspapers of young readers.

Copyright JapaneseCustomer.com 2006

June 19, 2020

Japanese Customer: Japanese prefer information search on mobile phones

Photo: Search using a mobile phone

Japanese Customers use the Internet for a lot of their information needs, according to Bloggingstocks.com "search customers in Japan use their mobile devices much more than personal computers to access the Internet". This is true as the majority of Japanese don't have the money, time or access ability to sit at a desk top PC and search. Why you might ask. The typical Japanese consumer is time poor. As work related activity takes up an enormous amount of time (commuting, work and overtime) time to sit at a desktop is limited.

One might think that at work people could log on and search like in a western company but in Japan a worker finds it difficult to do private search at work. Why? In an open plan office, where workers traditionally sit at a table, up to ten people sitting at a large combination of desks all facing each other . No partition exists, no privacy and everyone can see, hear and watch what you do. The boss of the section typically sits at the head of the table and oversees everyone.

So for most employees searching at work has limited use unless it is strictly for work related purposes. Many companies monitor staff computer usage, emails, sites visited and time spent on screen. So most searches in Japan are undertaken on Internet connected mobile phones. The nature of search is clearly different between cultures.

A mobile phone that is private and that can be accessed anywhere at anytime is a preferred way to search for information. Japanese Customers search in Japanese not English so their search uses three scripts, hiragana, katakana and kanji. These scripts are used either separately or combined when searching for information. Searching in English is not common. Japanese prefer search in Japanese.

The implications for companies trying to attract, manage and retain Japanese customers are certainly clear:

1. Is your website in Japanese?
2. Can your website be read on a Japanese mobile phone screen ie, your www.domainname. mobi see Go Daddy for more information
3. Do you have customer support in Japan, ie, a toll free phone number and a sales force to meet the needs of enquiries?

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Japanese Customer: Finnair meets Japanese customers expectations in air travel accorrding to survey

Japanese Customers have voted for their favourite Western airline.In a recent issue of Ab-road Magazine. Finnair ranked as the most popular Western airline after,All Nippon, Singapore Airlines and Japan Airlines. Also read about the survey at Just the flight So how did they do it?

How did a western company meet the needs of Japanese Customers in the competitive air travel market? Finnair has been serving Japanese Customers for a long time, 23 years, they also have Japanese speaking cabin staff, they offer the fastest connections between Japan and 30 European capitals. "Finnair received a special mention as it "tries to serve meals that are designed to take the tastes of Japanese Customers into account". The time they have invested and the care they take to understand the customer has paid off for them. Congratulations to Finnair on their great achievement!

Meeting the needs of Japanese Customers doesn't have to be a difficult experience. Having a clear goal, an understanding of the customers needs and listening, adjusting and learning about the customer are keys to providing them a service they want and get them returning.

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