June 03, 2012

To succeed in Japanese online retail "tailor your techniques to fit local business conditions"

"Thriving in Japan’s e-commerce market means more than just translating your website into Japanese,” says Ito. “The Japanese market is complex. You must tailor your techniques to fit local business conditions. From cultural design differences to quality assurance testing, detailed localization is the key to success in Japanese e-commerce.”

Source: Navigate Japanese E-commerce – Free Webinar by E-commerce Authority Yosuke Ito
May 11, 2012

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