Photo: Japanese green tea
"In 2012, green tea sales were worth ¥383 billion, or 10% of the entire ready-to-drink market, compared to coffee’s hold of 26% at¥950 billion.....Ito En also projected that with the increase of single-person households and a health-conscious aging population, consumption of bottled green tea will surpass that of coffee in 2020 at around 25 liters a year per capita versus coffee’s 23."
Source: Green Tea Wars Heat Up
By Joelle Metcalfe
June 18th,2013, Wall Street Journal,
Japan Real Time