Marketing to Japanese customers - use "story" products

"Japanese consumers prefer so-called 'story products.' They want to know the background, history and producers of the products, "

Source:

U.S.-Funded Japanese Beef and Pork Magazine Expands to Digital

July 18th 2013

Farm Futures

http://farmfutures.com/story-funded-japanese-beef-pork-magazine-expands-digital-0-100458