August 26, 2013

Japanese consumers sales boom purchasing life jackets as a way to survive a disaster

"Before the Great East Japan Earthquake we were selling between 1,000 and 2,000 units a year," said the company's president, Yoshihisa Kazawa, 63. "After the damage estimates were released, sales started to soar. This year, we've been selling as many as 6,000 vests a month."

Source: Japanese hedging bets on surviving tsunami with life vests

August 25th 2013
Asahi Shimbun

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