🌸Japanese Customer : What is the history of L.L.Bean in Japan?


August 14, 2013

What is the history of L.L.Bean in Japan?

"What is L.L.Bean’s history in Japan?

We first started selling L.L.Bean products through Sony Plaza in 1979. By 1991, we had built solid brand awareness in Japan and thought we could grow more effectively by opening branded retail stores. We licensed the L.L.Bean brand to a joint venture responsible for opening L.L.Bean stores. In 1997, we became a part of that joint venture, eventually buying the entire business in 2001, making the Japan business a wholly owned subsidiary."

Source: The best fit: L.L.Bean stakes out its niche in Japan
By Chris Betros
JUN. 03, 2013
Japan Today