February 03, 2014

"in Japan ..young people don't buy cars anymore.." Masamichi Kogai Mazda Global President

Young people walking in Tokyo
Picture: Young people in Japan

"I have to admit that, in Japan in particular, young people don't buy cars anymore.......In the Japanese market, demand has been declining for many years so for the brands in Japan it has become a real dogfight to get sales from the other brands … unless you can develop and build products that young people really want, you're never going to succeed."

Mazda global president Masamichi Kogai

Source: Young a challenge for carmakers, says Mazda boss
February 1st 2014
By Sam Hall
The AGE Newspaper

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