🌸Japanese Customer


June 24, 2024

What is Honne in Japanese culture?


In Japanese culture the interplay of a number of themes are important to understand in verbal communication styles and relationships.


This is seen to describe the individuals real self or natural self or what one feels in reality.


To follow and behaviour in an outward way toward a standard or rule, 

for example: being polite in society.

This can therefore be described as surface behaviour.
In summary, what a person might say and do at work versus at home maybe very different.
Overall, Japanese culture is tatemae oriented and foreigners must learn to tell the differences between the two concepts as a way to better communicate and build relationships

International Marketing Review, Autumn 1986

#japanesecustomer #japan #culture #group #behaviour #rules #honne #tatemae #communication #relationships

June 18, 2024

What is Gaman and what does it mean in Japanese culture?

Photo: Lunchtime meal in summer, somen cold noodles

Gaman is an important concept to understand when understaninding and dealing with Japanese customers

Essentially it means that Japanese often tend to sacrifice their personal feelings and opinions ahead of the group or company.

In terms of customer service in Japan, store workers self-sacrifice to provide an outstanding level of service and this may include personal hardships such as long hours, a hard commute and paying attention to small details in order to please the customer.

Foreigners working with Japanese must deeply understand this concept as Japanese customers have very high service standards which are cultural specific.

International Marketing Review, Autumn 1986

#japanesecustomer #japan #culture #group #behaviour #rules #gaman #standards 

June 07, 2024

"Japanese are "group-centric" their groups exclude everyone, including other Japanese from the in-group" (Nakane, 1972)

"Japanese are "group-centric" 
their groups exclude everyone, 
including other Japanese
from the in-group. 
This means establishing trust 
by consistently reciprocating
 favours (giri-ninjogiri-ninjo)" (Nakane, 1972)

International Marketing Review, Autumn 1986

#japanesecustomer #japan #culture #group #behaviour #rules