"It's important in most Asian countries to have some local knowledge with you, so you are not a "white knight" and you have some people with local experience knowing the way their system works"
Robert Millner
Source: Masters of the market,2nd Edition
Wrightbooks, 2005, Page 159
ISBN 0-7314-0294-4
Further reading:
Book - Market Entry in Japan: Theory and Management in a Turbulent Era
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