Japanese Customer: You need a range of strategies when trying to communicate with young Japanese consumers - Masamune

Photo: karaoake

Sony's High Definition Camcorder

"Understanding and utilising totally different marketing and management tools to reach and communicate with the young in Japan will remain a topical issue."

Elizabeth Masamune,

Senior Trade Commissioner, Tokyo, Japan Country Manager.

Source:Japan Exporters newsletter,Issue No. 53, 30 November 2007

Sony's High Definition Camcorder

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