Japanese Customer: Japan - a tough market to crack

“Japan is a tough market to crack. It takes longer time to get a referral customer in Japan. Japanese companies first try the product or solution for a few months, before deciding to work on a longer durations,”



Shiva Ramani, co-founder and CEO, Cybernet-SlashSupport (CSS)

Source: Cybernet-SlashSupport widening European reach,
Saturday, 01 December , 2007, 09:45
http://sify.com/finance/fullstory.php?id=14569588

Further reading:



Book - Market Entry in Japan