Japanese Customer: Consumer responses direct strategy

Photo: Shoppers

Book - Relentless: The Japanese Way of Marketing

"Despite warnings that glazed doughnuts might be considered too sweet for Japanese tastes, Sawada ( Takashi Sawada, board director of Krispy Kreme Doughnut Japan Co) was strict in his policy of not changing the taste before getting consumer responses in Japan."




Source: Tenacity, chance imported Krispy Kreme craze,
By KANAKO TAKAHARA, Tuesday, Dec. 11, 2007
http://search.japantimes.co.jp/cgi-bin/nb20071211a2.html

Book - Relentless: The Japanese Way of Marketing