Japanese Customer: Japanese housewives manage an estimated 12.5 trillion yen

Photo: Japanese coins

Book - Urban Japanese housewives: At home and in the community

"She (The Japanese housewife) holds much domestic power, often autonomously, while her husband is working all hours of the day and night. She also holds the purse strings of her husband’s salary which, according to some analysts, is an estimated ¥12.5 trillion in household savings."




Source: Japanese Housewife Online Traders,
January 15, 2008, Magazine No 75, Japan Inc.
Online trading, By Antonia McLaughlin
http://www.japaninc.com/mgz_jan-feb_2008_housewife-online-trading

Book - Urban Japanese housewives: At home and in the community