Japanese Customers: Japanese Baby Boomers targeted with highend cosmetics- Japan

Photo: Hand basin

Product - Kanebo Impress Emulsion 1 100ml/3.3oz

"Kanebo Cosmetics Inc. said Tuesday it will launch a high-end cosmetics line March 5 targeting women in their late 50s to 60s. The Chicca cosmetics brand will focus on makeup instead of skin-care items, unlike conventional brands for women in that age group, the company said."





Source: Kanebo line targets mature women,
Wednesday, Jan. 23, 2008
Kyodo News. Japan Times
http://search.japantimes.co.jp/cgi-bin/nb20080123a4.html

Product - Kanebo Impress Emulsion 1 100ml/3.3oz