"Marketers are trained to seek to understand how consumers think, feel and act. Consumer insights are the lifeblood of marketing. They are our competitive advantage."
Michael Krauss
Source:Emotional stability
Viewpoint (at c-level)
Marketing News
February 15th, 2008, page 20
American Marketing Association
Learn more about Japanese customers at PeterHanami.com
July 17, 2008
Japanese Customer: Consumer insights are the lifeblood of marketing - Michael Krauss
Labels: Marketing
