Japanese Customer: New Australian Japanese Alumni is launched in Tokyo to link Japanese graduates of Australian education institutions

Photo: Students pose for photos

Tonight the Australian Education International launched the Australian Japanese Alumni in Tokyo. It was a grand affair held in the grounds of the Australian Embassy. Japanese students who studied across a range of education sectors, states and schools met and showcased Australian education. An inspiring speech by the Australian Ambassador Murray McLean started the evening which revealed the depth and expertise Australia has in providing high quality education to Japanese students. Students met up with old classmates, met new alumni from their school and had the chance to meet and share information with a wide range of graduates who are now using their skills in a range of careers.



Video: Australian Japan Alumni - launch

I had the pleasure to meet entrepreneurs, accountants, international relations specialists, Asian studies experts, political analysts and PhD students. Also in attendance but in smaller numbers were Australians who are now working in Tokyo who graduated Australian education.

Our recent post on alumni marketing discussed the difficulties involved in co-ordinating such a large and diverse student body. Japanese alumni include three distinct segments, namely: Japanese students who studied in Australia and returned to Japan, Asian students (Singapore, Chinese, Malaysian, Korean) who studied in Australia and are now living and working in Japan and Australian domestic students who studied in Australia and are now living in Japan.

Alumni marketing is an important tool for education institutions to undertake as it allows the tracking of students and the measurement of their success after graduation. In marketing the closer you get to a customer, the better the relationship and the more favourable the relationship and outcomes. Education institutions need to track students to ensure they are succeeding and meeting their goals. It is an important tool for evaluating courses, staff, a departments focus, course content, research areas, school branding and the institutions reputation not only locally but internationally as well.

See our recent four year Alumni study of a Japanese student in Australia her life in Japan before study, her study in Australia and her return to Japan. Gaman - A students Journey - Australia

Michelle Allan and her team at AEI international should be commended on the initiative and excellence in delivering a remarkable event that will link and further promote the success of Australian education in Japan


Learn more about study in Japan at Study Abroad Japan