Japanese Customer: What sources of mouth to mouth communication do Japanese customers get their information from? - Survey

Photo: A mother and daughter on a shopping trip, Japan

Japanese Customers get mouth to mouth communication from a wide number of sources according to a PADO) survey conducted in July 2008, with 438 people women between the ages of 20 and 50 years of age.

Japanese women's sources of mouth to mouth communication

69% get from friends and colleagues
18% from the Internet
6% from, friends and family not including husband
4% from husband
3% from children

So the research reveals that friends are the most influential source of mouth to mouth communication and husbands share very little information with their wives. How can we use this research to better communicate with women customers? Sample their friends.Distribute information via a wide area and involve customers more.


Source: PADO, 12/9/2008, No 1000.

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