December 16, 2008

Japanese Customer: Why Stevia is important to Japanese Customers

"When the Japanese government banned certain artificial sweeteners due to health concerns in the late sixties, the use of Stevia as a natural alternative increased dramatically. Stevia’s usage has also increased due to the health concerns of Japanese consumers toward sucrose, related to dental caries, obesity and diabetes."

Source: Stevia Rebaudiana Book NOW Foods
Chapter 5 Excerpt: Stevia's Usage Around the World
February 3, 2008

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