Japanese Customer: The changing face of publishing in Japanese market - cheaper books and more technology

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Book - The Mobile Marketing Handbook

" a structural transformation seems to have taken place in the readership of publications. In addition to the ongoing spread of the Internet, hot-selling publication lines have been rapidly shifting away from conventional book types toward low-priced, pocket-edition paperbacks and novels available in installment via cellular phone, according to the research firm."




Source: Dwindling sales hit publishers /
Soshisha collapse reflects structural changes in readership.
 Ichiro Sumi / Yomiuri Shimbun Staff Writer, Feb. 14, 2008
http://www.yomiuri.co.jp/dy/features/culture/20080214TDY04304.htm

Book - The Mobile Marketing Handbook