Japanese Customer: Packaging is a key to a products attraction to Japanese customers

Photo: Gift pack of coffee for those who helped during the year

"Japanese consumers claim aesthetics to be a strong driver of pack preference."

Source: Groceries: Environment Unlikely to Influence

Thursday, 14 February 2008, 10:02 am
Press Release: Nielsen NetRatings
http://www.scoop.co.nz/stories/BU0802/S00212.htm