Japanese customers reveal that they are sensitive to revealing personal information in surveys according to new international marketing study

".. consumers from some countries more than others are hesitant to answer questions that are of a personal nature. This is particularly the case in Japan and Korea" page 17

Source: "Global consumer innovativeness:Cross-country differences and demographic commonalities by G.Tellis, E.Yin & S.Bell, Journal of International Marketing, Vol 17, No 2, 2009, pages 1-22.

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