"Japanese are the highest spenders per capita on skin care, 50 percent more than the next market, France, and four times more than the United States"
Source:"Staying in for the long haul in one of the world’s most lucrative cosmetics markets"
Executive Interview -- Mark Loomis,Estée Lauder KK
June 11, 2009, J@pan Inc Magazine Articles
Magazine No 86, By Chris Betros
http://www.japaninc.com/mgz86/mark-loomis
Further reading: