Lower prices dont always attract Japanese customers according to academic

"...if you lower prices beyond a certain point,
customers get suspicious."

Asia University economist Shintaro Mogi



Source:Yoshinoya's dilemma: Whether to lower prices or not
2nd January 2010,
Japantoday.com
http://www.japantoday.com/category/kuchikomi/view/yoshinoyas-dilemma-whether-to-lower-prices-or-not




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