Japanese consumers prefer food items over clothing items according to research which shows insights to buying behaviour

"According to the Japan Department Stores Association,..annual sales .
.have fallen continuously for the last 12 years .
.sales of food haven't changed much,
those for clothing and items for the home
have dropped sharply in recent years."




Source:Department stores fight clunker image
By KAZUAKI NAGATA
Japan Times
Wednesday, Jan. 6, 2010
http://search.japantimes.co.jp/cgi-bin/nb20100106a1.html




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