Japanese customers - What marketers should know

Photo: Japanese Customer - Train station Japan

Want more understanding of Japanese customers?


Here is an informative journal article




JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW


Author: Johny K. Johansson,
(Professor, Graduate School of Business Administration,
University of Washington, Seattle, Washington)
Publisher: MCB UP Ltd


Abstract: Through a synthesis of research results on Japanese consumer behaviour, this paper offers conclusions about the Japanese marketplace. Insights provided on Japanese consumers may prove useful to marketers contemplating entry into Japan.


Buy the journal article here




Source:International Marketing Review
ISSN: 0265-1335
Emerald Group Publishing Limited
http://www.emeraldinsight.com/journals.htm?articleid=1671660&show=abstract&PHPSESSID=73nbs4kah2kfm1ecekkq414nf0&&nolog=623959






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