October 28, 2010

Summer heat wave in Japan drives Japanese customers to refresh with some drinks sales in July up 65% on year before sales

"Sales of Pocari Sweat, made by Otsuka Pharmaceutical Co., increased by about 65 percent in July compared to a year ago. Record monthly sales were achieved for 500 milliliter bottles of Pocari Sweat, with huge demand making the drink hard to come by in some parts of the country."



Source:Temperatures keep tills ringing / Unprecedented sales seen as consumers clamber to keep cool
The Yomiuri Shimbun
Aug. 10, 2010
http://www.yomiuri.co.jp/dy/business/T100809003134.htm

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