“More than 30,000 members have been registered with ShareMo, a Web site on which members can lend and borrow clothes, video game software, English textbooks and baby goods among other items. Members can lend and borrow goods on the site and use the services if they pay shipping fees on delivery. The operator of ShareMo gains income mainly from advertising fees”.
Source: Consumers batten down the hatches in stormy economic seas
January 5, 2010