Japanese customers underinsured when it comes to earthquake insurance coverage on houses and businesses in Japan, new demand growing

"..only 14percent to 17 percent of houses and businesses in Japan have earthquake (insurance) cover, which accounts for 0.3 per cent of the planets land mass but 10 percent of total earthquakes according to PWC, obtained its figures from AIR worldwide"

Source: An unexpected rush on quake cover

By Rick Wallace

The Australian Newspaper,

23rd September, 2011, page 28