July 03, 2012

Mobile marketing a key channel in marketing to Japanese customers as American Apparel launches new mobile store in Japan

"Mobile marketing is more important in Japan than in any other region. The majority of teenagers in Japan actually use their mobile phones for apparel shopping"


 Dov Charney, founder and CEO of American Apparel. 



Source: American Apparel Launches Japanese Mobile Store
May 29, 2012, 
MarketWatch.com 

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