October 24, 2012

Japanese consumers pay up to $62 for a 10kg bag of short grain rice according to report

" domestic (Japanese) consumers ..paying up to 5,000 yen, about $62, for a 10-kilogram bag of Japonica, the sticky, short-grain rice ...almost 10 times the going rate globally for the more common, long-grain variety."


Source: Japanese Consumers Reconsidering Rice     
              Loyalty
HIROKO TABUCHI
New York Times
July 19, 2012