July 06, 2013

Japanese girl bands are different and rely on a closer fan interaction according to industry sources

Video: Japanese Girl Band Nogizaka46 
Song in Japanese
Source: [Live] Nogizaka46 - Seifuku no Mannequin Bwith46, You Tube Channel

"Behind the success of Japan's girl groups is "a drastic change in the relationship with fans by involving them in the star-making process," said Hideki Take...After being chosen in amateur auditions, prospective new group members perform in small theatres where fans vote on which members will be featured. "Unlike most stars selected by executives at recording companies, it's a fan-centred system,"

Source: Are these Japanese girl bands the future of pop music?
July 5th 2013

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