August 07, 2013

Australian brewers partnership with Japanese brewer increased sales 100 percent



"The Carlsberg deal, along with new licence arrangements with brands such as Sapporo and Kronenbourg 1664, helped drive the majority of Coopers' 8.3 per cent rise in beer volume sales for 2012-13.Its partnership with Japanese brewer Sapporo generated a near-100 per cent lift in sales in Australia last financial year to 1.2 million litres."



Source: Coopers raises glass to better class of beer
By Eli Greenblatt
August 7th 2013
THE AGE

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