August 27, 2013

News & Video: Japanese retailers use innovative methods to attract Japanese customers to their stores in the summer heat


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"Shinjuku’s Takashimaya, for instance, has an unusual policy. The first 40 patrons who visit the food fair in the store’s basement between 2 and 5 p.m. on days where the temperature hits 35 degrees get free watermelon or a free extra scoop of gelato if they buy a single scoop."




Source: Hot biz: stocks that climb with the temperature
August 20th, 2013 
by Philip Brasor & Masako Tsubuku
Japan Times
Yen for Living

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