August 16, 2013

News & Video: Marketing of public toilets in Japan a draw card for Japanese customers in retail strategy




Video: Products # 80 Electronic toilet
You Tube Channel



"toilets in general are becoming something of a sales promotional tool. The Tokyo Metro subway system actually has TV commercials aimed at women showing how modern and clean their public rest rooms are. Lawson was the first convenience store to declare that its restrooms could be used by the public without the obligation of buying something, since people were so grateful for the service they usually bought something anyway. "

Source:
Build a multifunction restroom and they will come
August 14th, 2013 
by Philip Brasor & Masako Tsubuku
Japan Times

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