October 02, 2013

Asahi beverages announces new Melbourne division and simpler customer service for licensees

Picture: Asahi beer on sale in Japan

"Japanese beverage giant Asahi is shaking up its Australian business in a bid to find a competitive edge...Asahi Premium Beverages which absorbs Laverton- based subsidiary Independent Distillers...It meant venue licensees would have access to the full range of Asahi and Schweppes alcoholic and non-alcoholic products from one supply contact, rather than deal with separate contacts"

Asahi adds a little fizz to the market
By Jane Harper
Herald Sun
Tuesday 1st October 2013, page 25

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