December 19, 2013

US Beef links with Family Mart convenience stores in Japan to present a range of beef meals for Japanese shoppers

"Family Mart, a ...Japanese convenience store chain with more than 9,500 outlets, is looking to change that image with the help of creative new dishes featuring U.S. beef. More than 50,000 convenience stores dot the Japanese landscape, .... Family Mart – the third-largest chain in the country – are looking to convince women shoppers that their food offerings are wholesome and nutritious meal options."

Source
Japanese convenience stores upgrade image with U.S. beef
USMEF
06/11/2013
CattleNetwork.com

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