🌸Japanese Customer : What is Honne in Japanese culture?


June 24, 2024

What is Honne in Japanese culture?


In Japanese culture the interplay of a number of themes are important to understand in verbal communication styles and relationships.


This is seen to describe the individuals real self or natural self or what one feels in reality.


To follow and behaviour in an outward way toward a standard or rule, 

for example: being polite in society.

This can therefore be described as surface behaviour.
In summary, what a person might say and do at work versus at home maybe very different.
Overall, Japanese culture is tatemae oriented and foreigners must learn to tell the differences between the two concepts as a way to better communicate and build relationships

International Marketing Review, Autumn 1986

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