In Japanese culture the interplay of a number of themes are important to understand in verbal communication styles and relationships.
Honne
This is seen to describe the individuals real self or natural self or what one feels in reality.
Tatemae
To follow and behaviour in an outward way toward a standard or rule,
for example: being polite in society.
This can therefore be described as surface behaviour.
In summary, what a person might say and do at work versus at home maybe very different.
Overall, Japanese culture is tatemae oriented and foreigners must learn to tell the differences between the two concepts as a way to better communicate and build relationships
International Marketing Review, Autumn 1986
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