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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

August 29, 2015

Japanese chocolate maker Royce now popular in USA


"Japanese (Chocolate maker) rival, Royce’, with a very different approach to chocolate-making. …the Nama, vaguely truffle-like and alluringly creamy. Green tea, bitter dark, mild milk and white are some of the options, all made with fresh cream from farms near the factory in Hokkaido, Japan’s northernmost region. ..Royce’ makes…novelties like potato chips covered with fromage blanc, cocoa-dipped marshmallows and flat chocolate squares called Prafeuille with gooey fillings of honey, berries and caramel"

Source: From Japan, a New Approach to Fine Chocolates
By FLORENCE FABRICANT
Published: January 15, 2013
New York Times

August 28, 2015

Video - Pizza Hut Japan Mini Dog Pizza



Pizza Hut Japan's -  Mini Dog pizza


August 24, 2015

Video: Japanese Customer Service - Quick Response

Video: Japanese Customer Service
 - The importance of quick response


 

 Source: Superisraisu

August 15, 2015

How to keep up to speed with Japanese words and terms used in business?


Canon Wordtank S501E Japanese English Dictionary for self studying Japanese



 A pocket Japanese English dictionary is a very handy reference for self studying Japanese and for studying out of home. 


Positives:

* Lightweight and fits easily in your hand, pocket and bag

* Allows you to study outside home 
(you don't need to carry a large paper dictionary)

* Back lit screen so its easy to read

Negatives

* Does not have every word you need
* Japanese manual


Overall, consider it as a good tool for self study

Features:


Dictionaries included:

Japanese to English - Wisdom Dictionary with 88,000 entries

English to Japanese - Wisdom Dictionary with 90,000 entries

Japanese 


Gakken Kanji Dictionary with 6,355 characters
Super Daijirin Japanese Dictionary with 252,000 words

Features 

* Back lit for easy to see display.
* Convenient bookmark function
* Multiple dictionary search
* Wildcard entry for both '?' and '*' 

* Jump key to quickly go to or from all 4 dictionaries.
* Wild card searches
* Adjustable text size (12/16/24pt)
* Large history function and more!!
* Batteries 2 AAA batteries last 80 hours
* Dimensions: Size 76 mm x 142 mm X 16.3 mm

* Weight:  Approximately 117 g (battery included)
* Display Size 2.4" (50.8 mm x 28.2 mm)
* Letter Input Method Romaji (English) input
* Character Display Size - Japanese and English are available
   sized 12/16/24/48 dot
* Accessories - 2 AAA batteries
* Japanese manual


Summary



The Canon Wordtank S501E is a dictionary for those with Japanese experience. This is a great reference for studying out of the house. It has English menus and you have to be patient with a Japanese manual. Do your research to make sure this product is right for you.










Video: Canon Wordtank S502 Japanese Dictionary

 

Source:  TheWaste95



August 14, 2015

Video: Japanese Customer Service - Automated Car Parking

In this video you can see the attention to detail of Japanese Customer Service. 

 As the customer leaves the car park, the attendants bow to thank them for their patronage.


August 01, 2015

Video: Japanese Customer News August 1st 2015

Video: Japanese Customer News August 1st 2015



 



Video: Japanese Customer News August 1st 2015 




1. ¨Japan is a very complex market"

 Mitsui Australia CEO Yasushi Takahashi

Source: Japanese trading giant Mitsui confident of Australia-India FTA, July 29, 2015 by Jared Lynch, The AGE Newspaper
http://www.smh.com.au/business/world-business/japanese-trading-giant-mitsui-confident-of-australiaindia-fta-20150729-gims45.html#ixzz3hiS59vUI



2. ¨the Japanese media company Nikkei announced that it was the new owner of the 127-year-old paper, an institution in economic journalism and a prominent global brand. The price was an eye-popping US$1.3 billion, one of the biggest newspaper deals ever, dwarfing other recent sales.¨

Source: Financial Times sold to Japanese media group Nikkei for £844m, July 24, 2015 Ravi Somaiya, Jonathan Soble and David Joly
http://www.smh.com.au/business/world-business/financial-times-sold-to-japanese-media-group-nikkei-for-844m-20150724-gijxsq.html#ixzz3hiSa6vvc



3. ¨In June, catalog shopping company Senshukai Co. released hoodies, leggings and arm covers with anti-insect properties. These products use materials that maintain bug-proof capability even after repeated washing.¨



Source: Japan Times, August 2nd 2015, Japan Times, Jiji News,
http://www.japantimes.co.jp/news/2015/08/02/national/insect-repellent-clothes-now-popular/#.Vb7XQlWlykp



4. ¨5G is the next-generation mobile communications system that Docomo aims to introduce commercially in 2020. It is being developed for ultra-high-speed data transmissions of over 10Gbps and 1,000 times the capacity of LTE, which will help address the proliferation of connected items in the emerging Internet of Things (IoT), as well as to support the increasingly diverse range of mobile services.¨

Source: Docomo to collaborate on 5G with five additional vendors, August 1st, 2015, Japan Today,





5. ¨The percentage of 1-year-olds who had used an Internet device was 17%, and the number nearly doubled for 2-year-olds, at 31%.¨Japan’s internal affairs ministry

Source: Many Infants Use Smartphones, Tablets: Survey,
Jun Hongo, Wall Street Journal, July 29, 2015.
http://blogs.wsj.com/japanrealtime/2015/07/29/many-infants-use-smartphones-tablets-survey/

japan, japanese, consumer, customer, news, picture, quote, business, marketing, insights, technology, trends, behaviour, www.japanesecustomer.com, @jcustomers, #japan. #japanese, #customer, #consumer, #news, #podcast, #video








July 31, 2015

Video: Japanese Vending Machine Convenience










Source: 

Japan Vending Machines are AWESOME 日本の自販機すごい!
Sharla in Japan, You Tube Channel


Learn more: 


Vending Machines: Coined Consumerism




July 27, 2015

Video: Japanese television commercials in Japanese


Please note video is "in Japanese"


Source:
Japanese TV Commercials 
[ 2014 weeks 03 & 04 ] 
JPCMHD 
You Tube Channel 

July 25, 2015

Video: Japanese Customer News July 25th 2015

Video: Japanese Customer News July 25th 2015









Video: Japanese Customer News July 25th 2015





1. “fast food restaurants need to localize their products for Japanese tastes, and to ensure its brand image is associated with safe food.”


Source: Burger King to press ahead with expansion despite increasing competition: CEO, by Kauaki Nagata, July 28th, 2015. http://www.japantimes.co.jp/news/2015/07/28/business/corporate-business/burger-king-press-ahead-expansion-despite-increasing-competition-ceo/#.VbeFBVWlyko



2. “In Japan, though, rice omelets (which are actually made from more than just rice and eggs) are a favorite of kids across the country, and often bring up happy memories of Mom’s delicious home-cooking.”



Source: Pixar alters 'Inside Out' visuals for Japanese release, removing broccoli,
By Casey Baseel, RocketNews24, July 28th, 2015. http://www.japantoday.com/category/entertainment/view/pixar-alters-inside-out-visuals-for-japanese-release-removing-broccoli



3. “Panasonic’s rice cookers for Japanese consumers come with a “takiwake” function enabling users to adjust steaming patterns to best fit the rice being cooked”



Source: Forecasting the Weather From a Bowl of Rice, by Takashi Mochizuki, The Wall Street Journal http://blogs.wsj.com/japanrealtime/2015/07/28/forecasting-the-weather-from-a-bowl-of-rice/



4. “Anpanman (an-bread man), a superhero who has a renewable head made of a bun filled with "an" or bean jam, is one of Japan's most popular anime characters.”



Source: First overseas Anpanman shop to open in Taiwan this fall, July 28th, 2015.Mainichi Shimbun, http://mainichi.jp/english/english/newsselect/news/20150728p2g00m0fe029000c.html



5.  “Of the nation’s 1.71 million care workers in fiscal 2013, including part-time workers, men accounted for only 20 percent.”


Source: Photo book of male caregivers aims to attract young men into elderly care, July 28, 2015 By Haruko Kagenishi, http://ajw.asahi.com/article/behind_news/social_affairs/AJ201507280005





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July 21, 2015

News: Japanese customer demand for 40 year mortgages increasing as a way to enter housing market


Apartments in Tokyo, Japan Copyright Peter Hanami 2007
Picture: Apartments in Tokyo, Japan 



¨Demand for 40-year mortgages maybe set to rise as buyers try to get a foothold in the housing market.....demand for the longer period mortgages is rising in Canada, the UK and Japan



Source: Forty-year terms for first timers
By Larry Schlesinger
Australian Financial Review
Saturday 22nd February 2014, page 10

July 14, 2015

Video: Innovative Japanese consumer advertising


Please note video is in Japanese


Source:
Japanese TV Commercials [ 2014 weeks 03 & 04 ] 
JPCMHD 
You Tube Channel 

July 11, 2015

Video: Japanese Customer News July 11th 2015



Article: Lean is not a word, it is a mindset



Lean is not a word, it is a mindset



Copyright. 2014.
All Rights Reserved

How Japanese keep their bath warmer longer
Picture: Japanese bath cover



Lean. The new western buzzword that borrows from the Japanese word "mottenai", no waste. But lean is more than just a word in Japan it is a mindset that impacts every aspect of daily life not just manufacturing or business.It applies from when you sit down to breakfast and leave your rice bowl with three grains of rice in it and someone at the table will inspect (probably everyone at the table) and someone will say to you directly, finish all your rice "mottenai". It continues when you throw out the waste paper basket and other household members will inspect the contents and take out things they can use and will say to you "mottenai". 

When you finish taking a bath in Japan at the end of the day which you share with all the other members of the household.You have to get in and out quickly and replace the bath covers (boards that cover the bath and keep in the heat in) so the next person also enjoys a hot bath, "mottenai". 

Bath water in Japan is typically used for up to three consecutive days before the bath is cleaned. The water in the bath is used in the washing machine, "mottenai". Nearly all Japanese households have a pump and a hose unit . This unit takes the bath water and fills the washing machine with a push of a button. Bath water is recycled, "mottenai". 

So you may now be getting a picture of how deep the meaning of "mottenai" or lean thinking goes in daily Japanese life. 

Japanese do not just apply this concept to manufacturing and business , they apply it to everything! 

For western companies to really compete with Japan they must not only understand the concept but apply it and Japan has had over a thousand years head start.

Learn more about Japan and Japanese culture

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July 07, 2015

Video: Japanese pizza business impresses Australian chief of Dominos Pizza, Don Meij







¨Japan has well and truly exceeded our expectations...we have gained further knowledge of the competitive landscape in Japan...the Japanese managers are quick to adapt and to make decisions¨


Don Meij , Domino's Pizza Chief



Source: Extra toppings for Domino's
By Tim Boreham, Criterion
The Australian Newspaper
Thursday February 13th 2014, page 19 and 23







July 06, 2015

Video: Omotenashi Japanese Customer Service
















Japanese television show gains 44 percent of audience in one night

 
You Tube Channel 
Title: Sexy Zone Kohaku NHK 2013-12-31 

Note: video in Japanese


"It was reported that NHK’s year-end Kohaku Uta Gassen song contest earned a 44.2 audience rating, making it the most-watched TV broadcast of 2013."





Source: the small print
January 31, 2014
Thrown shoes, declining populations and other worries
By: Steve Trautlein 
Issue: 1036